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Whether you are selling your home on your own or with an Agent, you will want to be involved in the advertising and marketing of it. Self sellers need to be especially well versed on this subject, since they will be competing with hundreds (or thousands) of ads and the marketing efforts of local Agents. If you are selling with an Agent, you will need to share with them what you feel to be the most important selling features of your house, and you will want to monitor the Agent's marketing activity. The following are some examples of advertising and marketing. Newspaper and magazine ads. Look through the classified section of any newspaper or one of the home sales magazines and you will see hundreds of ads...some extremely effective, some less so, and some that have no effect at all. When writing a classified ad it is important to not only grab the reader's interest with a strong headline, but to maintain that interest with colorful and descriptive copy.
Fact Sheets A well done Fact Sheet can be one of the strongest tools available in the marketing of your house. Every house on the market should have an effective one available. If you do not have a professional looking Fact Sheet in the house, you will be putting yourself at a big disadvantage with the competition. For a discussion and examples of Fact Sheets, go here The Internet Take advantage of the power of the Internet if you intend to market your home on your own. AmericasHomes.com has an excellent program where you can list your home online (with a free initial listing) and expose both descriptions and photographs to millions of potential buyers. |
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