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Selling Real Estate: On Your Own

With the potential rewards that can be gained--saving $4000, $8,000, $12,000 or more (minus your expenses)--by not having to pay a Brokerage commission, many people wonder why less than 20% of home sellers sell their houses on their own. Possibly it has something to do with expertise. Many home owners who consider a self sale of their house back off when they see the level of knowledge and commitment that is needed to do an effective job. If you decide, however, that self selling is the best option for you, you will find the vast majority of the information on this Web Site to be of value. Most of what you will find here will be geared to either doing the job yourself or monitoring the job that your Agent is doing. The most successful home sellers are those who take an active role in the process, whether it is as a sale by owner or a sale by an Agent.

In addition, to effectively sell your own home, you will need to be somewhat of a "Jack of all Trades" since you will be handling many of the details on your own. Obviously, you will want to enlist the services of a good Real Estate Attorney, but the following give you an idea of some of the traits and skills
you will need to be familiar with are:

Some of the qualities of successful Self Sellers:

  • People person--able to deal with a wide variety of differing personalities.
  • Organized--the ability to keep a number of different activities organized.
  • Able (and willing) to follow-up on prospective buyers.
  • Good time management skills
  • Working grasp of the legal aspects of selling Real Estate.
  • Familiar with the various mortgage options that are available.
  • Marketing and sales expertise for advertising and negotiation.

Being fully prepared for the selling of your home is extremely important if you want to avoid headaches, delays and possible legal ramifications. Don't wait until the process is underway before investigating the things you need to do to be successful (and legal!) A good source of information on "self selling" (and selling Real Estate in general) is House Selling for Dummies which is available at 10% off in association with Amazon.com.

A Checklist for Selling a House on Your Own

Enlist the services of a good Real Estate Attorney. You may need legal assistance throughout the process and definitely will need help at the time of closing.
Familiarize yourself with all of the legal documentation applicable to selling Real Estate in your locality: offers to purchase, disclosure/disclaimers, contracts, etc. You can get a general idea of the format of offer forms and contracts from FindLegalForms.com.
If you feel that selling your house on your own is the best route, be an informed seller! Know the best tactics (and the pitfalls) before you put the house on the market. An excellent source of additional information is Ed Osworth's Real Estate Secrets. Ed was a top producing real estate broker and owned two real estate companies. He has a strong opinion that the public is not getting their money's worth from the real estate industry. You can get more information on his Real Estate Secrets Course here.
Get as much additional information as you can. The House Clicks Bookstore has some recommended titles.
Develop an effective Fact Sheet for your property and several attention-grabbing classified ads.
Invest in a professional looking "For Sale" sign. It will cost you a few bucks, but your phone number will be legible and the first rain won't destroy it!
Become an expert in the pricing of homes in your neighborhood. This may involve research at wherever deeds are recorded in your community.
Prepare your home to make it as appealing as possible. Do not shortcut here. Saving a few dollars by not preparing the home properly can cost you thousands of dollars at the time of negotiation.
Familiarize yourself with mortgage lending guidelines and procedures. Since your potential buyers will be looking at your home without the use of an Agent, they probably will not be prepared for the mortgage lending process. Get to know a good mortgage lender.
Clear your time schedule for marketing activity (for example, an Open House and a child's birthday party do not mix!)

 

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