- Prepare yourself to sell your house. Do your
best to see the house, no longer as your home, but as a product to be marketed. This takes some work, especially
if you have been in the home for a number of years and have many memories there, but it is necessary if you want
to maximize your potential.
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- Get as much information as possible. Our
bookstore has links to a number of recommended sources of additional information.
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- Develop a gameplan for selling that maximizes your advantages and minimizes your chances for problems.
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- Consider a professional whole house inspection.
An inspection will most likely uncover any major defects before they can cause trouble with a potential buyer.
It also is a signal to buyers that you are a responsible seller.
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- Prepare the house. Stand back and look at your house as objectively as possible. Would you buy this home?
Ask friends and neighbors to do the same, asking them to be totally honest. Overlooking or ignoring flaws could
cost you money (or a potential buyer)!
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- Do what is necessary to make your house stand out from the competition. Make certain that your house is fresher, cleaner, and better maintained. Familiarize
yourself with effective marketing and
advertising techniques.
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- Price the house competitively from the start. Adding thousands
of dollars more than necessary to leave additional "wiggle room" usually turns off buyers. You can't
sell them your property if you don't get the opportunity to show it to them!
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- Remove most of the "imprint" that you have made on the
house. Having a few family pictures around is fine, but if your
house is a "shrine" to your family--walls full of personal pictures--you should take some steps to depersonalize
it. Buyers must be able to envision themselves in the house, which is nearly impossible if everywhere they turn
they stare at you!
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